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Revlon Custom
Top Secret Tip for Increasing Sales
Increasing sales is the life blood of any organization. Sometimes sales are up. Sometimes sales are down. Our goal, of course, is to find out what makes the numbers go up.
And I'd venture to say it can take a very simple change in our marketing that can make a big change in the results.
Have you ever done something one way when deep down you sense there's a better way? Well, so often that's exactly what we do when advertising our "spectacular" product. For some reason we tend to go at sales in exactly the opposite way than what we should.
We tend to concentrate on the product. Now, there's no doubt about it, our product is good. In fact, we know it is the very best! As far as we're concerned everyone should have it. And so we go about doing our best to show why our product is better and cheaper than the competition's product.
Top Secret Question
But there is one top secret question. And this one little secret can increase sales by leaps and bounds.
In fact, it's so simple, I have to confess it's really not a secret at all. It's something that makes a whole lot of sense. The question we should be asking is six simple words: What does my prospect really want?
Rather than concentrating on your product, concentrate on your customer. Rather than thinking about why your product is so great, reverse you thinking and think about what it is your customer needs.
Sell the Sizzle
You've heard the phrase, "Sell the Sizzle." That's exactly it. Your customer doesn't just want a slab of bacon. Your customer wants to satisfy his hunger. And, if it smells good enough, he'll eat more than just enough to satisfy his hunger!
Freshly Baked Cookies
In the real estate business, brokers often suggest that the seller bake a batch of cookies just before an Open House. Why? Because the buyer wants a home not just a house. The aroma of cookies just out of the oven as you walk in the front door is irresistible. In fact, this one little idea of watching out for what your prospect really wants, could make the difference in their buying your home rather than the one down the street. You've simply added the dimension of family, of comfort, of belonging.
Cosmetics Appeal
In the cosmetics business, women don't just want more make-up. No, they want to look better. They want to feel attractive. Hide a few of the imperfections. Get a compliment. In fact, Charles Revson, creator and manager of Revlon for over 50 years, said it best, "In the factory we make lipstick, in our advertising we sell hope." Let's learn from the experts!
Pain Relief
In the pain management advertisements, you don't see an elderly person being shown a bottle of arthritis pills. No, you see them lifting their little grandchild up in the air. What they really want is more than relief from the pain. They want to enjoy life with their family.
Selling the Farm
And one of my favorite illustrations you've most likely heard, but it bears repeating. Back in the 1800's, Daniel Webster an American statesman, was asked by a friend to auction off his farm.
"Neighbors," he said, "we're not auctioning Tom Brown's 34 good milk cows . . . or 80 acres of fine land . . . or a sturdy home that's seen 20 winters."
"No," continued Daniel, "I'm offering you the chance of biting into a red apple with the juicy sap running over your lips . . . the smell of new mown hay . . . clear mountain steam water on your table . . . the crunch of snow under your feet . . . and the best neighbors in the world."
After he was finished, bids from the townsfolk came pouring in - because Mr. Webster knew what his prospects really wanted!
And so, as I suggested earlier, let's learn from the experts. Stop concentrating on the product. Start concentrating on the customer. The question should always be, "What does my customer really want?"
It's a simple change, but if you will combine the benefits of what you're selling with what your prospect really wants, you'll find your products taking wings!
About the Author
Joyce Racine is an internet marketer determined to sort through the massive amount of "stuff" out there. Her goal is to help make it easier for both the internet novice and the expert to succeed. Find out more. http://www.mlmgoodnewsbadnews.com
Great Deals at Ebay Auctions for Revlon Custom
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 REVLON Custom Eyes Waterproof Mascara LOT of 4  US $19.99
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 Lot of 12 Revlon Custom Creations Foundation Medium 040 US $90.00
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 Revlon Custom Creations Foundation 060 US $8.50
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 Revlon New Custom Creations Foundation 40 Medium US $7.99
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 Revlon Skinlights Custom Face Powder Natural Light US $14.99
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 Revlon Custom Creations Adjustable Shade Liquid Foundation Deep 060 1oz US $.99
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 REVLON CUSTOM EYES SHADOW LINER 025 METALLIC CHIC US $7.50
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 REVLON CUSTOM CREATIONS FOUNDATION DARK LIGHTER 060 1 FL OZ NEW US $3.99
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 Lot of 12 Revlon Custom Creations Foundation Light 020 US $120.00
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 Revlon Custom Eyes Shadow Liner 020 Naturally Glamorous 020 oz US $10.99
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 Revlon New Custom Creations Foundation 50 Medium Deep US $6.99
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 Revlon Custom Creations Foundation Light Medium 030 US $7.49
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 Revlon Custom Eyes Eyeshadow 015 Party Pops US $4.79
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 Revlon CUSTOM EYES Waterproof Mascara 923 BLACKENED BROWN US $2.50
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 REVLON Custom Eyes Blue White Black Grey Eyeshadow Colors US $.99
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does the revlon Custom Creations foundation work when u go swimming and under water?
i tested it with my wrist and it really seemed to...
but im not sure, i need someone to tell me it is so it doesnt run down my face haha that would be embarrasing.
Nooo! This stuff will dissolve off your face if you go swimming. It doesn't seem to be water-proof at all. I tried it out and was wearing it during a hot day. The minute my face got a little warm, I went to blot sweat from my face and the makeup had gotten all cakey and sticky, it came right off. If you're going to use a Revlon product to go swimming in, I'd try any of the Color-Stay products. They have fairly good staying power. Also, top with a makeup setting spray like Model in a Bottle. The Custom Creations might even stay put if you top it with Model in a Bottle - this miracle spray makes almost all cosmetics water resistant. If you really want something to truly stay put All Day, try a product called Colortration. This is a highly concentrated foundation (mix with moisturizer for a sheer look) and stays on all day, despite Oily Skin, water and/or humidity. It's pricey, about 35 bucks a bottle & can only be purchased online. But, a little goes a very long way and it's worth it to not have to worry about your foundation when you go swimming!
Find Revlon Custom Products at Amazon.com
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Revlon CustomEyes Shadow & Liner, Sweet Innocence 010
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Revlon Custom Effects H40 Currant Highlights
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- Revlon Custom Effects Hair Highlights Currant for Dark Brown to Black Hair H40
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Wear This, Toss That!: Hundreds of Fashion and Beauty Swaps That Save Your Looks, Save Your Budget, and Save You Time
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The Hair Color Mix Book: More Than 150 Recipes for Salon-Perfect Color at Home
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