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Card Scratch
Distort Your Business Cards!
Nobody likes to be bored. There is no better evidence of this than the success of the world of entertainment, which is a multi-billion dollar industry. So, when you are trying to promote your business by handing out business cards, make sure you don’t bore the recipients. Invest in some high-quality, unique business cards that will make an impression on your customers.
There really is no limit to what you can do with your business cards. In this article, I will point out just a few of the more innovative options available to you as you get your Business Card printing done.
Metal cards
Yes, you read that correctly: metal business cards are becoming more popular. They can have a dramatic affect on the people you hand them out to. These usually come in “common” metal colors, such as gold or silver, though you can also get more drastic colors if you choose. Metal gives your cards a glossy look, and a firm feel, which is great if you are trying to convince your customers that you are strong and reliable.
Magnet cards
When you hand out a business card to a potential customer, you would like that person to look at your card several times, right? The more they see your card, and read your name, and see your logo, the better the chance that they will become a paying customer, right? What better way is there to ensure that each recipient will look at your card, than to give them a card they can stick on their refrigerator? Get a nice, color business card printed in a magnetic material. Customers will use it on their fridge and, without even knowing it, will become familiar with your company and product.
Raised letters
Business cards with raised print are also becoming more popular. They resemble credit cards, only without the rigid plastic. Customers are often surprised when they feel a card with raised lettering, because they are unlike normal business cards…which is great, because that leads them to take a closer look. The more they look at your card, the more effective it becomes.
Caricature cards
Believe it or not, you can get your own ugly mug, I mean face, put on your business cards. Many good business card printing companies will have a professionally-drawn caricature of you made to display on your card. This is one of the most creative ways to draw attention to your business card, and thus, your business.
Scratch-off cards
Scratch-off lottery tickets are wildly popular items at virtually every gas station convenience store. Take advantage of that novelty by incorporating it into your business card printing. Have an intriguing picture on the front with a scratch-off material. Underneath, write your name and information. Since the customer will be interested in what is underneath, he or she is more likely to remember what you write there.
For comments and inquiries about the article visit:
Color Business Cards, Business Card Printing
About the Author
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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